Think Pink® Rocks was founded in 2005 by Stephanie Robin and Amy Seidman, both personally impacted by breast cancer. Stephanie often reflects that if she had known about the BRCA gene mutation earlier, she would have pursued genetic testing given her family history. This knowledge could have led to earlier screenings and potentially an earlier diagnosis. Determined to turn her experience into action, she made it her mission to educate others about the BRCA mutation and the power of early detection. From day one, our purpose has been clear: to raise awareness about genetic testing and to fund life-saving breast cancer research.
Our very first event—a luncheon in Boca Raton—quickly grew into something bigger. By 2008, Think Pink® transformed into Think Pink® Rocks, launching star-studded benefit concerts hosted by Queen Latifah and featuring artists like AKON, Flo Rida, Shontelle, and Melanie Fiona. These concerts raised both awareness and vital funds for breast cancer charities.
In 2010, we pivoted and became an official charity partner of the TCS New York City Marathon and the United Airlines NYC Half Marathon. Since then, our dedicated runners have raised millions of dollars to support groundbreaking research at leading institutions, including Memorial Sloan Kettering Cancer Center and the Rogel Cancer Center at the University of Michigan, along with other cancer centers and breast cancer organizations. Our fundraising efforts have provided close to $2 million to fund breast cancer research.
Today, Think Pink® Rocks continues to honor its mission by combining passion, community, and action to fuel the fight against breast cancer.
‘Think Pink®’ is a registered trademark of Zeta Tau Alpha Fraternity and is used by Think Pink® Rocks with permission.