Stephanie believes that, had she known about the BRCA gene mutation, she would have sought genetic testing earlier based on her family history. This could have led to more frequent screenings and potentially an earlier cancer diagnosis. Motivated by this, Stephanie made it her mission to educate others about this significant genetic mutation.
In late 2005, after recovering from surgeries and completing chemotherapy, Stephanie partnered with fellow breast cancer survivor Amy Seidman to found Think Pink. Their goal was to raise awareness about the BRCA gene mutation and emphasize the importance of early detection and genetic testing for breast cancer. The inaugural Think Pink luncheon took place in October 2005 at Congregation B’nai Israel in Boca Raton, Florida. The event was a success, with proceeds benefiting two breast cancer charities. Two years later, the second luncheon supported JACOB and the Boca Raton Community Hospital Center for Breast Care.
In 2008, aiming to reach a larger audience, Think Pink rebranded as Think Pink Rocks. The team organized a concert at the Mizner Park Amphitheater in Boca Raton, featuring artists like AKON, Flo Rida, Shontelle, and Melanie Fiona, hosted by Queen Latifah. The concert was a resounding success, both in raising awareness and generating funds for various breast cancer charities. Over the following years, three additional concerts were held.
In 2010, Think Pink Rocks shifted its fundraising approach, partnering with New York Road Runners. As an official charity partner, Think Pink Rocks recruits runners each year for the TCS New York City Marathon every November and the United Airlines NYC Half Marathon every March. Think Pink Rocks runners have since raised millions of dollars to support cutting-edge breast cancer research, primarily through dedicated research funds at Memorial Sloan Kettering Cancer Center and the Rogel Cancer Center at the University of Michigan. Proceeds also support other cancer centers and breast cancer organizations.
Think Pink Rocks is a registered 501(c)(3) nonprofit organization.